The Atlanta Hawks Unveil Timeless New Uniforms That Are Forever True To Atlanta

  • Atlanta Hawks revealed their new uniforms for the 2020 – 21 NBA season, a return to classic look of the franchise.
  • See the full collection at hawks.com/forever.
  •  The update to the team uniforms were designed in collaboration with Nike and the Hawks Brand Creative and Merchandising teams.
  •  The new colors combination represents a cohesive brand look across all three Hawks-related teams including the G-League affiliate team, College Park Skyhawks, and official 2K team, Hawks Talon Gaming Club.
  • Three versions of the team’s kit exemplifies the “True to Atlanta” mantra.
  • Fans can go to hawksshop.com to sign up for early access information on the new Hawks jersey preorder and other swag.
  • Digital healthcare company, Sharecare is the Atlanta Hawks inaugural jersey patch sponsor.
  • Sharecare and the Hawks are partners in the Sharecare Movement – a community-driven initiative launched by both organizations to make Georgia one of the healthiest states and Atlanta one of the healthiest cities in the country.

Colorway

o Torch Red: Red is a consistent thread throughout Atlanta Hawks teams from our beginning in 1968. This primary color symbolizes the heart of our unending quest for excellence, our red-hot spirit and fiery passion for the game.

o Infinity Black: Affirms the Atlanta Hawks’ bold and relentless pursuit of a championship, fueled by the support of our unwavering fans and a love for our city that will never die.

o Legacy Yellow: This signature color is an homage to the golden era of Hawks basketball. A hue that shines brightly, reminding us of the shoulders on which we stand.

o Granite Gray: Signifies our firm foundation comprised of deep character, class, strength and integrity. Dedicated to supporting each other and our community.

Uniform Editions:
o The Statement:
 An Infinity Black base and Hawks stitched across the chest in Legacy Yellow with a Torch Red outline.
 The jersey patch partner of the Hawks, Atlanta-based digital healthcare company Sharecare, sits at the left strap, just above the heart.
 Jordan Brand’s Jumpman logo, located at the right jersey strap is a daring addition to the kit symbolizing the legend’s approach to the game and will appear on all NBA Statement Edition uniforms beginning with the 2020-21 season.
 Torch Red and Legacy Yellow alternate along the sides of the jersey and shorts, intersecting with the Evo primary icon logo on both sides of the shorts.
 New ‘A-T-L’ secondary logo on the waistband.

o The Association:
 White makes up the primary color of the Association edition
 Torch Red filling the numbers, letters and marks and Legacy Yellow borders.
 Features the Evo primary icon logo on both legs.
 New secondary ‘Hawks’ wordmark at the mid-section of the waistband.
 The Nike Swoosh logo below the strap on the right side and directly across from the Sharecare patch.

o The Icon:
 Torch Red is the primary color, with white filling the numbers, letters and marks with Legacy Yellow borders and alternating stripes on the sides.
 The Nike Swoosh logo below the strap on the right side and directly across from the Sharecare patch.
 Alongside the sides, red and yellow stripes alternate and run the length of the jersey.
 Features the Evo logo on both legs
 Hawks new secondary ‘Hawks’ wordmark at the mid-section of the waistband

Social Media
• Follow the Atlanta Hawks on Facebook, Instagram, TikTok, and Twitter @ATLHawks.

• Forever #TruetoAtlanta

2021 ATL Hawks Uniform Colorway

2021 ATL Hawks Uniform Promo

2021 ATL Hawks Uniform Laydowns

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