Simple Sweets is the vision of owner Jessica Wright who embraced the idea of intertwining her love for art and dessert. She is a self-taught sugar artist, businesswoman, mom and creative at heart located in the D.C. area. Curated in 2015, Simple Sweets prides itself in using only the finest, high quality ingredients. Every intricate detail balanced with a hint of simplicity. Creating a dessert experience second to none.
What inspired you to start your own business?
After the birth of my two beautiful children and searching for a way to gain additional income. When a 9-5 did not seem to get the job done, I birthed Simple Sweets. Simple Sweets, LLC is a combination of my passion for art and fascination with dessert that turned out to be a winning combination. Every intricate detail of my desserts are balanced with a hint of simplicity. Creating an unforgettable dessert experience guaranteed to be pleasing not only to the eye, but to the pallet. Coincidentally, that was the goal, to have my customers walking away anticipating their next Simple Sweets encounter.
What is unique about your desserts?
My desserts range from gourmet to custom designs. If a customer wants a caramel turtle candy apple or a candy apple that resembles a glittery, colorful unicorn, I can do both! It’s always my mission to take a bold approach, when it comes to executing the sweet treats envisioned by my customers. By taking it to the next level and turning their dessert requests into edible art. Guaranteed to be pleasing, not only to the eye but to the pallet.
What is your favorite food to bake?
This often changes. I’ve recently decided to dive into gourmet cakes. My customers are beyond excited, which in turn heightens the excited for me. So, I would have to say that gourmet cakes are currently my fav.
What is the hardest part about growing your business?
The hardest part is the financial aspect. As a business owner, we have these huge dreams and aspirations. We see names in lights. But the question always seems to be, “where does the financial backing come from”? Without being financially indebted to a bank or loan officer for your entire assistance.
What does your business do to keep your menu new and exciting?
Trends are great to follow at times. However, I listen to my customers. They know what they want and it is my job to give them just that. Especially, Simple Sweets would not thrive without them.
What has been your biggest financial mistake?
I would have to say spending. I tend to ‘go overboard’ with purchasing supplies, because I never want to be in a position where a customer has a request and I’m unable to fulfill it. I’m learning that feeling like you need something and actually needing it are two different things. It has financially cost me in the long run.
Picnic in the park or dinner at a restaurant?
Picnic in the park.
You’re invited to a party. What are three things you want to see there and three things you don’t?
Good food is number one on the list. I’m a foodie at heart, so it typically makes things better in worse situations. Good people would be number two. I’m okay with saying that I’m somewhat an introvert. But if I FEEL you then, I allow you in my space. Last but not least, good music. I enjoy shaking a tale feather or two, but the musical presentation must be to my liking. If it is, watch out and step to the side! I’ll slide ambiance in there as well.
If traveling were free, where would you be?
The timing of this question is gold, considering we’re in the middle of a pandemic. At this point, I would go anywhere just to get out of the house, lol. But in all seriousness, I would have to say Paris. Paris is known for its pastries and the intricate details accompanied by the presentation. Attending pastry making classes in Paris is on my bucket list of classes.
What would be the title of your autobiography?
The Sweetest Victory.
What is your best childhood memory?
My mom’s cooking, she gets down in the kitchen. The opportunity to sit back and soak it all in is something I will never forget. My mom prepared most things from scratch, which requires a level of ambition. I can honestly say that I took after her in that regard.
If given a chance to meet three most famous people on the earth, who would it be, answer in order of preference?
First and foremost, Michelle Obama, because why not? I would have to say Jill Scott. Her entire vibe gives peace and understanding. An immeasurable level of love and compassion. We all need to surround ourselves with those types of people. Number three is Dana Chanel, she is a hustler at heart. She has multiple businesses, grounded and God fearing. I would love the opportunity to pick her brain.
How can everyone keep in contact with you on social media?
Instagram: _simple_sweets . Facebook: SimpleSweetsDC . Website: http://www.simplesweetsdc.com .