Don’t Call it a Comeback! Rock The Bells, the global lifestyle brand and preeminent voice for classic and timeless Hip-Hop founded by LL COOL J, today announces the ROCK THE BELLS FESTIVAL, a day-long celebration of Hip-Hop culture taking place Saturday, August 6, 2022, in LL’s hometown of Queens, New York. The festival will feature live performances, interactive experiences, art exhibits, food, fashion and much more.
LL COOL J feat. DJ Z-Trip, Ice Cube, Rick Ross, Lil’ Kim, The Diplomats ft. Cam’ron, Jim Jones & Juelz Santana, Fat Joe & Remy Ma, Jadakiss, Scarface, Trina, N.O.R.E, Digable Planets and more to be announced, will perform live at the Forest Hills Stadium in Queens for the special one-night-only event. Each performer and artist was hand-picked for their undeniable talents and culture-defining career contributions to the culture. Hip-Hop pioneer Roxanne Shanté will host the star-studded event with music by DJ Mister Cee & DJ Scratch.
The event marks the first live concert experience from Rock The Bells, the globally celebrated Hip-Hop platform founded by LL COOL J. This brings fans a fully immersive festival moment as they experience LL’s personal love letter to Hip-Hop through the lens of music, art, fashion, culture, food and much more. Today at 9:00 am ET, on LL COOL J’s Rock The Bells Radio on SiriusXM (Ch. 43), LL COOL J and Roxanne Shanté announced the lineup LIVE on-air, including personal phone calls he made to the artists, offering a deeper look at what fans can expect on August 6th.
“This festival is my way of showing love to the community of Hip-Hop and celebrating the incredible journey this culture has taken, going from DJ Kool Herc’s Sedgwick Avenue rec room, to the global phenomenon we all cherish today,” said LL COOL J. “Getting to bring some of the most iconic and influential Hip-Hop artists to the same stage, in my hometown and the city that started it all, is an honor and I can’t wait for everyone to see what we have in store for them.”
“We’re thrilled to welcome LL COOL J home to Queens for this special event that celebrates the genre and the culture as a whole,” shared Mike Luba, AEG SVP Global Touring and the executive behind the rehabilitation and revival of Forest Hills Stadium. “The borough has played such a vital role in Hip-Hop history and being able to host this day of music from this group of music icons is an honor.”
“The Rock The Bells festival is going to be different from any other festival you’ve attended, bringing great people, great vibes and great music together to represent and celebrate the originality and greatness of Hip-Hop,” said Roxanne Shanté. “With me as your host, you are guaranteed to have a nice day making Hip-Hop memories from dusk till dawn. Plzbelieveit baby.”
Registration for pre-sale tickets for the ROCK THE BELLS FESTIVAL will be available Monday, April 4 at 10 am ET at www.rockthebellsfestival.com, with general admission tickets to be released, Friday, April 8 at 10 am ET. To register for early access to purchase tickets visit www.rockthebellsfestival.com. Fans can also enjoy a luxurious festival experience with one of several VIP ticket package offerings which includes access to private balcony and floor sections of the venue, an exclusive VIP lounge and limited edition festival apparel. For every ticket sale, Rock The Bells will donate partial proceeds to the Universal Hip-Hop Museum in the Bronx whose mission is to celebrate and preserve the people, artifacts, and stories that echo from 1973 to the present.
The festival also kicks off a week of live events, activations and programming moments to celebrate the anniversary of Hip-Hop in the city that launched a movement and changed the world. For fans not in attendance, they can tune in to LL COOL J’s Rock The Bells Radio on SiriusXM (Ch. 43) for exclusive live coverage from the festival.
The Rock The Bells Festival is co-produced by AEG. For more information on the festival, lineup, and ticket options, please visit www.rockthebellsfestival.com. Festival updates and new lineup announcements can also be found across Rock The Bells’ Instagram, Facebook, and Twitter.
ABOUT ROCK THE BELLS
Rock The Bells is a global platform elevating Hip-Hop culture from its roots to modern-day. Founded in 2018 by LL COOL J, Rock The Bells focuses on content, experiences and commerce that honor the timeless elements of Hip-Hop (MC’s, DJ’s, B-Boys and B-Girls, Writers [aka graffiti artists], etc.) that drive mainstream culture today. Visit us at www.rockthebells.com, stream LL COOL J’s Rock The Bells Radio on SiriusXM (Ch. 43) and follow us @RockTheBells.