Interview by Kimberly King
How did you come up with the name of the company?
I grew up with my grandmother using Salves to heal the skin. I knew I wanted the name to represent healing, so I incorporated salve with my mission to cure the skin and Curasalve was born.
What were some of the issues with other diaper rash creams?
Many diaper creams are filled with hidden toxic ingredients. The personal care industry in the United States is not regulated, therefore harmful ingredients like parabens, phthalates, PEGs and other chemicals are used in children’s personal care products. I had a hard time finding ingredients that were pure with a healthy amount of the mineral non-nano zinc oxide that heals the skin fast. Additionally, many creams have a thin, lotion-like texture and they wipe off as soon as you fasten the diaper. I needed a thicker paste to coat the rash site, protecting the bum from irritants in the diaper. Staying power equals healing power! Curasalve’s paste is ultra-rich and thick enough to survive diaper changes and provide maximum protection.
Why was it important for you to make an organic diaper rash cream that was made of the purest ingredients?
Your skin is your biggest organ. What we put on our body is absorbed into the bloodstream. Our children deserve the best start possible and that involves selecting organic high quality personal care products along with the organic food parents are already serious about!
How quickly does the cream work to prevent diaper rash?
Curasalve customers experience relief on site and clear skin within days. Check out some of our stories: www.curasalve.com/salespage.
Why is it important for people to know that this is a woman owned company?
Women owned and specifically black women owned businesses are the fasted growing population of new business owners, yet we don’t get the same funding or support as our counterparts. Women put their all into their families, my business is a reflection of the standards and quality that I put into creating products for my own children. With Curasalve you get unparallel quality and efficacy.
Where can people purchase your product?
You can purchase the product on Curasalve.com, Amazon.com and Nordstrom.com.
Tell people a little bit about yourself.
My name is Kelley Williams and I am the founder and CEO of Curasalve. I am a mom of two children, Giuliana and David, wife and based out of Washington, D.C. I developed Curasalve, because my daughter Giuliana has really sensitive skin and suffered from bouts of diaper rash. I had to find a maximum strength product that worked fast yet was clean, organic and safe for sensitive skin. I had a hard time finding what I was looking for, so I created my own. I have a background in law and youth advocacy, so creating a product line for children with high, quality ingredients was a no brainer.
What inspires you to continue to grow your brand?
I know that parents want access to quality, effective products for their children. I am growing Curasalve beyond a diaper rash treatment product to a full line of personal care products.
How hard is it for you to be an entrepreneur and a mother?
It can be difficult being a mom and entrepreneur itself, when you combine them, it takes time management and faith. I have to be organized with my meetings and day. I’m working from home with two children under the age of four. I get a lot of support from my husband and family to make it all work. My business and family are my passion, so nothing can stop me from nurturing both.
Where can people find you on social media?
@curasalve and @kelleywilliams_ on Instagram.