Working Woman Wednesday. Interview With Adrienne Allen, Owner of The IPY Agency.

What inspired you to start your own agency?

It was actually done on a whim.  I worked as a writer for a local magazine and

loved the connections made with individuals I was interviewing.  After doing

PR for a couple of people for free, the next logical step for me was to start

my own company.

What do you feel separates your agency from others?

I keep it real with my clients and share good ideas along with bad ones.  

I want to make sure we’re all comfortable in the process and for them to

trust that I would never do anything that isn’t in their best favor.

What is the biggest misconception you have faced in your career?

That PR is free, that it is an unnecessary way for people to spend their

money and waste money.  None of those things are true.  You just have

to make sure you’re in the right publicist/client relationship.

What are some of your goals for the future of There’s Food in the House Podcast?

I keep putting it on the backburner, LOL.  I hate that.  I would love for it to be a go-to

place for people to learn, grow in their field and share information from real people to

real people.  I need to pour more into it to make it great.

As a business owner, what are your top three priorities?

Helping clients successfully grow their brands, positioning clients for the next big

thing and making sure people understand that reputation matters.

What do you want your supporters to know about you?

That I’m a genuine, hard-working individual with a huge heart.  I do my best to help

everybody and that I do my best to make sure that it shows.

Name one thing from your childhood that kids these days wouldn’t understand?

Respect and boundaries.  Children these days have been raised with privilege and

without boundaries. Respect has been lost.  We need more ethics training, more

common sense, more people disciplining and redirecting children positively.

Among your friends and family, what are you known for?

Talking, being the center of attention and never meeting a stranger.

What did you find most difficult about growing up?

It was being an only child living with my grandparents.  My parents both struggled

with addiction, so didn’t live with them.  My grandparents raised me offered me a

wonderful life, but it wasn’t my parents and I rebelled a lot.

What is a song that will always remind you of a specific person, moment, or feeling?

As weird and as random as it is, With You by Tony Terry always makes me think of my

grandmother.

What is something you think everyone should do at least once in their lives?

Whatever it is that you think you can’t do.  If there’s one thing you’ve always wanted

to do, but for whatever reason haven’t done it, do it.

How can everyone keep in contact with you on social media?

Instagram.com/impromotingyou.  Twitter.com/promotingyou.  IPY Agency LLC on

Facebook.

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