Jenni StyleFairy Graham is the six figure Style Strategist of the JCHIC LifeStyle Brand, Founder of the JCHIC foundation (J.ointly C.ultivating H.ighly I.nvested C.ommunities) and Founder of the JCHIC Boutique Champion Coaching Program (teaching how to create generational wealth and global passive income through style and fashion). She has styled and designed for thousands of people, both celebrities and people she can reach out and touch every day. Everyone is a celebrity to her and that’s shown through her attention given to each client and customer. Jenni coaches current and aspiring business owners to attain high levels of success through their marketing and tapping into skills they may not have even realized they possess.
What do you feel separates your clothing from others?
What separates my clothing from others is the details. You will see a lot of details specific to my brand, like voluminous wide legs pants, structured puffy sleeves, embellishments and minute details that make it stand out in a subtle way. I also use a lot of color and I’m influenced by my travels around the world. I bring a little of different places I’ve visited into my designs. Even places I want to visit are shown in the designs I make.
Are there any stores that sell your merchandise? If not, would you be open to the idea of having it sold at different retailers.
Right now my merchandise is only sold in my location. I am definitely open to the idea of having it sold at different retailers if we could come to a mutually beneficial agreement. I would love to be in stores around the world!
For a first-time buyer, what shirt or items would you recommend purchasing from your website?
As a first time buyer I would recommend a custom midi or maxi skirt. The reason for this recommendation is that it’s a versatile piece that you can wear a lot of ways and can be made in any fabric. This makes it a piece suitable for anyone and a great way to maximize your wardrobe but rocking it in different ways.
What is one thing you think customers should know about your store that they may not be aware of?
They should know that each shopping experience is tailored to each client. We operate by appointments only, so that each client is given undivided attention and they always feel free to open up about their style goals. It’s not just about shopping with JCHIC. It’s an entire experience that they come back for time and time again. Some clients of ours drive hours to come see us twice a month. Even our out of town clients get the same attention via telephone and video styling. I am also a boutique and designer coach. I show other aspiring or current boutique owners and designers how to successfully open and run their online or brick and mortar stores. I take from my 10+ years of experience and help them to not make the mistakes I did and have a six figure brand in their first two years of working with me.
What is your biggest challenge being a designer?
My biggest challenge as a designer is remembering that my style isn’t for everyone. It’s easy to want to be everything for everybody, but I have to remember that my target clientele will be who buys my designs and those who are not my client won’t. That doesn’t mean that my designs are not good. It just means that they are the target client for someone else and I have to be okay with that.
What are some of your goals for the future with your designs?
My future goals with my designs are to give my target audience what they have been asking for. I will be redefining my niche to include chic designs for tall women, plus size women (that don’t have Instagram build a bodies), and petite women. I find that these three categories of styles are lacking in the industry and I aim to change that. The designs will remain true to JCHIC style, but will allow these women to experience the same style that others do without breaking the bank. I will also be going deeper into formal wear, wedding attire, and designs for men and children. We are also in talks with a couple of manufacturers so that we can produce our designs on a larger scale to reach even more people and put our style stamp on the world even more.
What is your most treasured memory?
My most treasured memory was when I was baptized as one of Jehovah’s Witnesses. It really gave me a sense of knowing what my main purpose in life is. That’s to help others attain an accurate knowledge of the truth of the love shown by Jesus and his father, our God Jehovah.
What’s one thing that defines who you are?
One thing that defines who I am is my love of helping others. Whether it’s monetary, information wise, or just a listening ear, I firmly believe there is more happiness in giving than in receiving. A lot of times, even when I’m going through my own personal storm, helping others gives me infinite joy and helps me to keep pushing another day.
What was one of the best days of your life?
One of the best days of my life actually happened on three different days. One day I won the Artsty award for Best Fashion Designer. Another day I was featured in Click Magazine with a two page spread (and my design was chosen for the full back cover). One day I put on a weekend of fashion shows showcasing local designers and boutiques at a big traveling trade show.
What are your three favorite items in your closet?
My three favorite items in my closet right now are my fur coat, my sequin maxi dress, and my thigh high boots.
How can everyone keep in contact with you on social media?