Kaleidoscope Hair Products, the award-winning, culture-shaping brand celebrated for its bold storytelling and community-first innovation, enters the curl conversation with intention, impact and celebration with the launch of Curl Math™, its first major launch in three years. Launching on the birthday of Founder and CEO Jesseca “Judy” Harris-Dupart, the new Curl Math™ introduces a collection of moisture-rich formulas infused with pomegranate and shea butter designed to take the guesswork out of caring for curls.

More than two years in the making, the Collection signals a new era for the brand, modern, elevated and grounded in real-life curl needs, while honoring the loyal community that helped build Kaleidoscope Hair Products from its beginning. Designed for curls, coils and waves of every texture, Curl Math™ simplifies styling without sacrificing performance. The Collection takes the guesswork out of curl care by addressing the most common challenges: definition, hold, shrinkage, frizz, refresh, and foundation, through smart formulation and flexible, mix-and-match usage. Each product works beautifully on its own or as part of a complete system, delivering results without stiffness, flaking, buildup or over-layering.

“Launching Curl Math on my birthday feels incredibly full circle,” said Jesseca Harris-Dupart, Licensed Cosmetologist, Founder and CEO of Kaleidoscope Hair Products. “This collection is the result of many years of listening, testing and evolving alongside our community. Curls are complex, but styling them doesn’t have to be. Curl Math gives you exactly what you need, no extra steps, so styling feels fun, intuitive and empowering again.”

Formulated with Pomegranate and Shea Butter; plus no sulfates and no mineral oil, to deeply moisturize and support healthy strands, the Curl Math™ collection balances ease and high performance. The all-star curl lineup includes:

• The Perfect Ratio™ (SRP $15.99) — A gel-to-foam defining mousse that delivers the hold of a gel with the bounce and movement of a mousse, providing long-lasting, frizz-free definition without stiffness or flaking.

• Solve for Definition™ (SRP $15.99) — A curl-defining custard that enhances curl pattern, moisture and shine for touchable, long-lasting definition.

• The Length Formula™ (SRP $15.99) — A 2-in-1 elongating curl cream and leave-in conditioner that stretches curls, reduces shrinkage and boosts softness and hydration.

• The Bounce Back Formula™ (SRP $15.99) — A ready-to-use curl refresher in a continuous spray format that revives curls between wash days without residue.

• Flex Factor™ (SRP $16.99) — A flexible-hold finishing spray designed specifically for textured hair, offering humidity resistance, frizz control and shine while maintaining natural movement.

• The Root Formula™ (SRP $15.99) — A sulfate-free shampoo that gently cleanses without stripping, removing buildup and supporting a healthy foundation for styling.

• The Smooth Solution™ (SRP $15.99) — A frizz-control conditioner that delivers hydration, softness and enhanced manageability.

To support the launch, Kaleidoscope Hair Products is rolling out a robust, multi-touch campaign designed to meet consumers both online and in real life. The Curl Math™ collection will officially launch with a special TikTok Live birthday and release celebration hosted by Jesseca ‘Judy’ Dupart on Friday, February 13th at 3 PM EST, inviting fans and the curl community to tune in and celebrate together.

The campaign will continue with salon activations and pop-up experiences at select retail partners, bringing Curl Math™ directly to the community. A steady stream of social-first vibrant content, creator partnerships and experiential moments will further amplify the launch, reinforcing Kaleidoscope’s commitment to accessibility, education and cultural connection.

The Curl Math™ collection will be available beginning February 12, 2026 on iluvcolors.com, Sally Beauty and CVS, with Walmart and additional beauty supply retailers forthcoming. For more information, visit www.iluvcolors.com or follow @kaleidoscopehairproducts on Instagram and TikTok.