Get ready for an unforgettable experience as the “Love Hard” tour prepares to take center stage, featuring a stellar lineup of R&B icons. The tour, headlined by Grammy® nominated, multi-platinum selling, singer/songwriter Keyshia Cole with multi-platinum R&B icon Trey Songz, will also showcase the incredible talents of Jaheim and K. Michelle. This groundbreaking tour is proudly presented in partnership with the esteemed Black Promoters Collective, promising a series of electrifying performances across the nation.
“I am beyond excited to announce ‘The Love Hard Tour’ and to be collaborating with the Black Promoter’s Collective. This tour is a true labor of love and I’m looking forward to connecting with my fans, sharing new memories and healing through music,” says Keyshia Cole.
“Keyshia Cole ignited the music scene with a passion in R&B reminiscent of the soul singers of the past. Her captivating tone and lyrical prowess instantly drew me in and I am thrilled to join forces with her on the “Love Hard” tour, where the legacy of soulful storytelling continues to unfold,” states BPC President Shelby Joyner.
The “Love Hard” tour is a celebration of soulful melodies, captivating vocals, and powerful performances. Keyshia Cole, known for her chart-topping hits and emotionally charged music, will lead this extraordinary lineup, delivering an unforgettable live experience. Joining her are Trey Songz, whose dynamic stage presence has captivated audiences worldwide, Jaheim, known for his timeless R&B classics and K. Michelle, who’s recognized for her raw talent and unapologetic authenticity.

Before general market sales begin, the Artist presale starts on Wednesday, December 13, at 10 AM local time via the code DIAMONDS. Local, Venue and Promoter presales start on Thursday, December 14, from 10 AM to 11:59 PM local time via the code BPC. Tickets will be available to the general public on Friday, December 15, at 10 AM local time. Fans can access tickets here.
Don’t miss your chance to witness an unforgettable night of R&B with Keyshia Cole, Trey Songz, Jaheim and K. Michelle.
“Love Hard” Tour Dates:
| Thursday, February 22 Friday, February 23 Saturday, February 24 Sunday, February 25 Thursday, February 29 Friday, March 1 Saturday, March 2 Sunday, March 3 Thursday, March 7 Friday, March 8 Sunday, March 10 Thursday, March 14 Friday, March 15 Saturday, March 16 Sunday, March 17 Friday, March 22 Saturday, March 23 Sunday, March 24 Thursday, March 28 Friday, March 29 Saturday, March 30 Friday, April 12 Saturday, April 13 Sunday, April 14 | Macon, GA Greensboro, NC Atlanta, GA Savannah, GA Chicago, IL St. Louis, MO Milwaukee, WI Detroit, MI Fairfax, VA Baltimore, MD Brooklyn, NY Charlotte, NC Columbia, SC Hampton, VA Philadelphia, PA Houston, TX Fort Worth, TX Bossier City, LA Oakland, CA Las Vegas, NV Los Angeles, CA New Orleans, LA Birmingham, AL Southaven, MS | Macon Coliseum Greensboro Coliseum State Farm Arena Enmarket Arena Wintrust Arena Chaifetz Arena Fiserv Forum Little Caesars Arena EagleBank Arena CFG Bank Arena Barclays Center Spectrum Arena Colonial Life Arena Hampton Coliseum Liacouras Center Toyota Center Dickies Arena Brookshire Grocery Arena Oakland Arena MGM Grand Garden Arena Peacock Theater Smoothie King Center Legacy Arena at BJCC Landers Center |
ABOUT THE BLACK PROMOTERS COLLECTIVE
The Black Promoters Collective (BPC) is a coalition of six of the nation’s top independent concert promotion and event production companies. As a 100% Black-owned business, its mission is to be the world’s leading producer and provider of culturally relevant live entertainment experiences. To learn more, visit http://www.blackpromoterscollective.com.